Deoworks

Recruit

Market Research Analyst

Market Research Analyst is needed to perform the following duties:

Conduct market research on the Chinese market, including analyzing customer preferences, industry trends, and competitor activities.

· Research trade show participation trends among Chinese companies in the USA.
· Analyze Chinese clients' preferences and expectations for booth designs and branding strategies in the US market.
· Investigate cultural nuances and communication styles that resonate with Chinese clients.
· Monitor industry publications and online forums to identify Chinese companies seeking exhibition services in the USA.
· Evaluate competitors' offerings and pricing strategies targeted at Chinese exhibitors in the USA.
· Gather feedback from existing Chinese clients to understand their experiences and satisfaction levels with our services.

Collect and analyze data related to consumer behavior, purchasing patterns, and market segmentation in China.

· Gather data on Chinese clients' previous exhibition experiences in the USA.
· Analyze feedback surveys from Chinese clients to identify areas for improvement.
· Track industry trends and innovations in booth design and branding targeted at Chinese exhibitors.
· Segment data based on industry sectors and company profiles to tailor marketing strategies.
· Analyze purchasing patterns and budget allocations of Chinese clients participating in trade shows in the USA.
· Identify key decision-makers within Chinese client organizations and their specific needs and preferences.

Assist in the development of surveys, questionnaires, and focus group discussions to gather market insights.

· Develop surveys to gather feedback from Chinese clients about their exhibition goals and objectives.
· Organize focus groups with Chinese clients to gather insights on their expectations and preferences.
· Design questionnaires to assess Chinese clients' satisfaction with our services and offerings.
· Analyze qualitative data from focus groups and surveys to inform strategic decisions for serving Chinese clients.

Prepare reports and presentations summarizing research findings and providing recommendations to support decision-making.

· Compile research findings into comprehensive reports on market trends and competitor analysis relevant to Chinese clients exhibiting in the USA.
· Create visually appealing presentations showcasing successful booth designs and branding strategies targeted at Chinese clients.
· Tailor reports and presentations to highlight opportunities and challenges specific to Chinese clients participating in US trade shows.
· Provide actionable recommendations for optimizing booth effectiveness and brand visibility for Chinese clients.
· Present findings and recommendations to Chinese clients in a culturally sensitive and engaging manner.
· Incorporate feedback from Chinese clients to refine reports and presentations for future engagements.

Collaborate with cross-functional teams to interpret research results and develop strategies for product positioning, pricing, and promotion in the Chinese market.

· Coordinate meetings with sales, design, and marketing teams to discuss research findings for Chinese clients.
· Interpret market research data to develop customized booth designs and branding strategies tailored to Chinese clients' needs.
· Brainstorm ideas for engaging booth experiences and promotional activities targeted at Chinese clients.
· Collaborate with sales teams to develop pricing strategies and promotional offers tailored to Chinese clients exhibiting in the USA.
· Solicit feedback from cross-functional teams to ensure alignment on marketing strategies for Chinese clients.
· Develop integrated marketing plans that leverage research insights to achieve Chinese clients' exhibition objectives in the USA

Monitor and track the performance of marketing campaigns and initiatives in China, providing insights for optimization.

· Set up tracking mechanisms to monitor Chinese clients' booth traffic and engagement at trade shows in the USA.
· Analyze data from lead capture systems to measure the effectiveness of marketing campaigns targeting Chinese clients.
· Track social media engagement and online interactions related to Chinese clients' participation in US trade shows.
· Evaluate the ROI of marketing initiatives by measuring lead generation and conversion rates for Chinese clients.
· Provide insights for optimizing booth layouts, messaging, and promotional activities for Chinese clients at future trade shows.
· Conduct post-show evaluations to assess the success of marketing campaigns and identify areas for improvement for Chinese clients.

Stay updated on industry news, market developments, and regulatory changes affecting the Chinese market.

· Monitor industry publications and trade journals for updates on trade show trends and innovations relevant to Chinese clients.
· Stay informed about visa regulations, travel restrictions, and cultural considerations affecting Chinese clients exhibiting in the USA.
· Attend industry events and conferences targeting Chinese exhibitors to network and stay abreast of market developments.
· Analyze economic indicators and geopolitical factors that may impact Chinese clients' trade show participation in the USA.
· Share relevant industry news and insights with Chinese clients to demonstrate expertise and provide value-added services.
· Provide strategic recommendations based on emerging trends and market dynamics to better serve Chinese clients exhibiting in the USA.

Bachelor's Degree is required in Marketing or Market Research or Marketing Management or education + experience which is equivalent to Bachelor's Degree in Marketing or Market Research or Marketing Management.

Motion / Graphic / Web Designer

Motion / Graphic / Web Designer is needed to perform the following duties:

1. Design and animate motion graphics

· Develop creative and engaging promotional, short-form video to promote the brand through different social media platforms and the website.
· Edit and optimize graphics and video content for social media platforms;
· Maintain videography equipment and provide guidance for new equipment purchases.
· Takes the lead on video projects from concept to delivery (storyboard, design, animation, feedback, QA, and production).
· Share relevant industry news and insights with Chinese clients to demonstrate expertise and provide value-added services.Provide technical support for design- and video-related efforts;
· Develops graphics, illustrations, and other creative materials for the web, social, and other digital platforms that is on-brand, reinforces our status and reputation, and is appropriate for our various audiences;
· Design and layout of materials for internal communications and business materials.
· Work with the Growth and Marketing team with edits to digital assets (videos, content downloads etc).
· Create infographics and presentation materials to simplify communication of complex concepts and data.

2. Graphic Design

· Think creatively and develop new design concepts, graphics and layouts
· Prepare rough drafts and present your ideas
· Amend final designs to clients comments and gain full approval
· Design graphics, animations and manipulate digital photographs
· Design sample page layouts including text size and color
· Proofread content and making changes where necessary
· Develop brand image, marketing logo, and new concepts for company
· Lead concept idealization and iteration with sketching, wireframe development, prototypes and other tools
· Create designs, concepts, and develop graphics and layouts for product illustrations, company logos, and web sites based on knowledge of layout principles and esthetic design concepts, in order to provide an easy, beautiful, consistent, and seamless user experience across platforms
· Maintain archive of images, photos, or previous work products
· Review final layouts, make changes, identify trends, research new software or design concepts
· Determine size and arrangement of illustrative material and copy, and select style and size of type appropriate for each project while keeping within the standards
· Scheduling project implementation and defining budget constraints
· Working with a wide range of media and using graphic design software
· Thinking creatively and developing new design concepts, graphics and layouts
· Cultivate a solid body of work
· Take the design “brief” to record requirements and clients needs
· Schedule project implementation and define budget constraints
· Work with a wide range of media and use graphic design software
· Work as part of a team with copywriters, designers, stylists, executives etc.

3. Web Designer

Responsible for the design, development, creation and maintenance of our Websites, landing pages, banner ads, emails and other online marketing projects. This position involves content updates and maintenance to Web sites as well as design, production and web optimization for SEO.

· Meeting clients to identify their needs and liaising regularly with them;
· Drawing up detailed website specifications;
· Designing sample page layouts including text size and colours;
· Designing graphics, animations and manipulating digital photographs;
· Registering web domain names and organizing the hosting of the website;
· Presenting initial design ideas to clients;
· Coding using a variety of software;
· With different content management systems;
· Search engine optimization;
· Meeting relevant legal requirements such as accessibility standards, freedom of information and privacy;
· Designing the website's visual imagery and ensuring it's in line with company branding policy or the requirements of the client;
· Proofreading content and making changes where necessary;
· Editing content, debugging code and re-designing web pages;
· Working with other web specialists including web developers and graphic designers;
· Liaising with outside agencies;
· Testing the website to ensure it is working;
· Handing the completed website over to the client;
· Post-sales technical support;
· Training client's staff;
· Continual professional development to keep up to date with new software developments.
· Research current design trends, and do continual professional development to keep up to date with new software developments

4. UI Designer

Produce high-quality visual designs from concept to execution, including those for desktop, web, and mobile devices at a variety of resolutions (icons, graphics, and marketing materials). Stay current on the latest design trends, standards, and practices. Produce graphic sketches, designs, and copy layouts for a variety of applications, including sites, email marketing, social, display advertising, direct mail, brochures and other brand materials.

· Develop clean, appealing, and easy-to-use user interfaces iteratively
· Develop data visualizations and infographics
· Create high-fidelity mock-ups, redlines, style guides, and assets
· Work collaboratively with designers, engineers, product managers, marketing, and sales
· Present and defend designs and key milestone deliverables to peers and executive level stakeholders
· Establish and promote UI design guidelines, best practices and standards

Required Qualifications

· Bachelor's degree in art, graphic design, or related field
· 5+ years experience in graphic design

Preferred Skills:

· Strong knowledge of Adobe Creative Suite (mainly InDesign, Illustrator, Premiere, and Photoshop), Microsoft Office, DropBox, and G Suite.
· Experience with graphic design and production principles and processes; experience in camera operation, location and set management, audio, lighting, sound editing and mixing
· Proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop, Premiere Pro)
· Understand both front-end (Photoshop, Illustrator, InDesign, HTML 5.0, CSS 4, JavaScript, Flash.) and back-end technologies (databases, CMS, etc.)
· Experiences in using lean UX techniques to develop products
· Experiences in planning and facilitating user research (both ethnographic and design focused) and usability test
· Experience with developing graphics, illustrations, videos, gifs, and other creative materials for web, social, and other digital platforms